TANDA’s New Look: Bridging Trust and Fun with Purple Power

Since our seed funding announcement on TechCrunch, the buzz around TANDA has been phenomenal! We’ve always been on a mission to bring financial security to everyone, but one of our biggest challenges was nailing down our brand’s look and feel. Out of all the colors in the world, which one could truly represent us?

We needed something that would bridge Trust and Fun. That’s why we’re thrilled to introduce our new brand style, centered around specific purple hues. Our customers, partners, and team are all loving it!

So, Why Purple?

Purple has always been a color of royalty, symbolizing power and ambition. It’s also a color that blends seamlessly across cultures and backgrounds, creating a harmonious vibe that’s perfect for TANDA. It’s bold, it’s trustworthy, and it’s a lot of fun!

What About Our Logo?

Our logo is more than just a symbol. It’s a beacon of what TANDA stands for. The design combines the stability of a strong ‘T’ with playful elements that symbolize community and support. The subtle curves and bold lines represent the balance we strike between trust and fun. It’s not just a logo. It’s a visual representation of how we’re changing the way the world saves, bringing people together with a smile every step of the way.

Our New Home

We’ve also found a perfect home for TANDA at tanda.io. This new domain reflects our commitment to innovation and growth, and we’re excited to continue building our future here.

New Series: Unlocked Potential

Last but certainly not least, we’re launching a brand new YouTube channel where we’ll be interviewing startup founders and key leaders from various backgrounds. We’ll explore themes like employee happiness, productivity, retention, company culture, and growth, which are core principles that drive everything we do at TANDA. This content is specifically crafted for founders and HR Benefits Managers who are passionate about their employees’ well-being and are eager to invest in unlocking their full potential.

Want to Stay Updated?

Join our mailing list here to stay in the loop with everything TANDA, including exclusive insights from our new series. If you’re a founder or leader who would like to be featured in our series, please reach out to me directly on LinkedIn.

The future is bright, and we’re more excited than ever to build it together with our customers. Stay tuned for our upcoming series, and let’s keep saving, growing, and thriving together!